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and successfully marketing them on the Internet are yours for free.
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Moving your business forward depends heavily on the
relationships you build. Learn to build meaningful connections that
open doors, and sharing yourself with integrity so that you sustain
lasting relationships. One idea in this book could change your
life.
Change Your Mind and Your Life Will
Follow, by Karen Casey, is a quick read that there is a lesson in
every experience. Your experiences could be the basis for a
brand new life, as it was was Ms. Casey.
Templates can act as guides for quickly writing your articles,
shortening your learning curve and improving the quality of your
writing
Become a lifelong learner.
Here
are ten sites to learn something new in 10 minutes a day |
LEVERAGE
1.0 Resources
"How To"
How to write
an article
The Elements of
an Article a document t lists each article element and what it
includes. Download
it for free.
How to format
your article for publication
Although article
directories may have different format guidelines, most use Text
formatting. You can type your article directly into a text program
such as Notepad, or you can cut and paste your article from Word
into Notepad.
Make sure your
article connects to your Internet identity (website, social network
site)
The point of
writing and posting your work in various places throughout the
Internet is to drive people to a place that showcases your product
or service. In some instances, you might be the product.
You’ve just given
away valuable, actionable information, and people will be inclined
to see what else you have to offer. Your Resource Box at the end of
your article point them in the right direction.
Chris
Knight, a seasoned entrepreneur who excels at creating & leading
high-performance Internet startup companies with an obsession on
delivering a fast and positive end-user driven experience, gives
this advice
If
you want to really make your article "SELL" then you've got to craft
the perfect RESOURCE BOX. This is the "author bio" that is below
your article body and it's also known as your "SIG" (short for
SIGnature).
Here are the essential items that should be in your RESOURCE BOX:
Your Name:
You'd be amazed at how many folks forget to include their name in
the RESOURCE BOX. Your name and optional title should be the first
thing in your resource box.
Your Website Address:
in valid URL form. Example:
http://Your-Company-Name.com/
Your Elevator Pitch:
This is 1 to 3 sentences that encapsulates the essence of what makes
you and your offering unique. Also known as your USP (Unique Selling
Proposition).
Your Call To Action:
You've got them warmed up and now it's time to lead them to BUY from
you or visit your website. This is where you "Ask For The Sale."
Best to only give (1) specific call to action.
Where to
publish your article
Directory of article directories.
This
article directory list can be used to submit articles to promote your business and
website.
Top 50
article directories, by traffic and page rank.
Each directory
has submission guidelines, and you have to become a member to
participate. However, most memberships are free.
How to make
sure others know about your article: leverage your Networks
Tell your
Facebook, MySpace, LinkedIn, and other Social Network friends
Build new
relationships in online and offline communities
LEVERAGE 2.0
Now that you have
leveraged what you know to gain followers who recognize your
expertise, kick it up a notch. Move to Leverage 2.0: use
your new position to further your entrepreneurial endeavors.
Visit our blog
and
share your thoughts and experiences about leveraging what you
know.
One
of our staff is an expert writer at one of the top article
directories.
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Resources
How to Get Free Websites and Website Hosting
Why Write? Money
and Global Reach.
Entrepreneurs whose
business is conducted primarily on the Internet understand the
importance of developing digital products.
Why have information products? is
an article that answers the question.
Leverage 1.0
Starter Toolkit
Set you inner expert free, make
money, and make a difference. Sign up for our free gifts at the top
of this page.
There are tons of
credible resources online for writing assistance.
Tips
on grammar (Harvard)
Style Guides, grammar
(Purdue)
Get your free personal
work-life experience report for "how-to" topics
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